I’ve been using Twitter for quite a while and from several accounts, I have @BRATH_AB (yup, it’s in caps) for the company, @alfamagnus for almost everything else and @sokmotorkonsult, connected to the Swedish SEO-blog I started a long time ago. On top of this I have a number of niche-specific accounts for lots of different reasons. What’s the value of this? To be honest, I’m still not sure.
On my different accounts I’ve been rather succeful in getting followers, considering I usually tweet in Swedish (only about 10 million people in the world speak Swedish) and that the topic is rather small, SEO. I’m certain that Twitter has helped make my name known and if it was possible to measure anything reasonable in any reasonable way there is a chance I could tell you I’ve gotten some clients. Right now though, I can’t.
I can’t track a single client to my years of twittering. I can’t even say if I have gotten any leads, there are no direct ones, maybe there are a few that have seen me on Twitter to later show up and buy services from me but I have no clue. It can’t possibly be worth the time I’ve spent, that is one thing that is certain. Top rankings for all Swedish SEO-related search terms on the other hand, that’s something useful.
So I like Whatever
As I can’t tell anyway if it gives me anything I decided to use my account for something useful, letting other people have their say. Instead of me going on about SEO I thought it a good idea to let those who want to say something else get a chance and for that reason my @alfamagnus account has been in the hands of others for the last two weeks, and will continue to be in the forseable future.
It didn’t take too long before Social Media Experts started telling me that I’m a moron, that my personal brand is forever destroyed. To be honest, I don’t care much for personal brands, I’m a person, I’m not a soda or a bloody sneaker.
So for that reason Liam Lynch is repeated over and over again at the office. Personal Branding…