I blog a lot. I spend at least 1 hour every day either blogging or thinking about what I’m going to blog about. Usually this is done a 6 am as I wake up early and I’m more creative during the first hours of the day. This does not mean I define myself as a [...]
I haven’t really been able to find the origin of the quote “It’s never crowded in the extra mile” but some time spent on Google at least indicates that it comes from Wayne Dyer, Self-help author from Detroit. I do know the truths of it though and it’s more spot on in SEO than anywhere [...]
In SEO it’s always possible to go for faster and better results by increasing the risk. Some will tell you that SEO is always a marathon and should be treated like that. Sometimes they are right, sometimes they are really far off the target. If you want to rank for different kind of generic drugs [...]
The major problem with Internet is that people making more noise are heard more than those staying silent. People that talk a lot will be listened to more than those that don’t. It might seem obvious and harmless but it is a real problem. It’s very easy to think that the web is a meritocracy, [...]
Every year a number of new SEO tools see the world for the first time. Most of them are completely meaningless. I’m not a big tool user and I like to explain why. Let me start with pointing out that there are a number of really good SEO tools. I do use some tools but [...]
It seems more and more to me that Google made a mistage with the unnatural links warning last week. After the second warning (quoted below) it looks like they never actually intended to send the first one. It’s hard to be certain in cases like this but it seems like Google didn’t intend to send [...]
I’ve always belonged to the faction claiming SEO is a Science rather than an artform. The debate is not uninteresting though and I’ll try to explain to you why I might be wrong. The arguments for SEO as a Science are rather obvious, if someone can come up with a unifying theory for physics in [...]
What better day to announce the start of a new project than on Friday the 13th. As of today it’s 100% official that I’m going to spend my time working with my own company. I still have love for Pokerlistings and I’ll be involved in the SEO there in the future as well but the [...]
When I started the first semester studying Engineering Physics at Uppsala University there were 3 girls and 87 guys starting together with me. When Christian Rudolf published his list of accomplished SEO’s in Sweden he got the question “Where are the girls” due to similar stats as from my studies. I’m going to ask the [...]
iAcquire were doing well up until the point when Google decided to make an example out of them and all of a sudden they were doing really bad. This is not the first time, back in the days BMW got kicked out for some really spammy stuff but at least they were doing it to [...]

Magnus Brath
The author at Sunset SEO is Magnus Brath, a Swedish SEO specialist living in the far north after spending a few years in the much warmer countries Malta and Costa Rica.
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