I want to spend some time talking about automation. In general I strongly believe SEO is best when it’s a craft, in some specific cases I love a good machine and I want to share a little on that topic.
First of all, SEO is a craft, and you’ll be better off treating it like that. It’s very easy to go to far with automation and there is no one click installer for SEO. Some parts can easily be automated though and if you know what you are doing it can work like a charm.
I want to share an example of a link building miracle and it comes in 3 steps. Build a machine, market it and cash out. You might like it or you might not and it should definately not be your whole link building strategy as it’s a tiny bit risky and it gives you a really weird link profile.
Build an SEO Machine
We’re not talking about some sort of heavy machinery or even a bot. We’re talking about something that generates links without you doing anything (I guess it’s sort of White Hat because of that but this specific method is frowned upon any way). A good, and very simple, example is a blog toplist. You know the kind, just download Aardwark topsites, install and you have a site up and running. This is probably the simplest of machines you can get and it’s been over used. If you can come up with a similar but not so popular machine you’re better off.
The next step is driving traffic to the machine. If you already have a large audience you just point them in that direction. If you don’t just get started with Adwords or something similar. What you need to do first is to convert this traffic in to people linking to the machine. Make sure you use them for this until you’re holding good enough rankings that you don’t need any other marketing for the machine. This is when it’s time for the next step.
Bring in the good stuff
Once the SEO-machine is strong enough to fend for itself in the search results it’s time to start tapping it for links. This is so simple it hurts (and a bit dirty too, that’s why I love it). Instead of having a link back to the machine in the snippet people paste on their blog or sites, or in addition to, you add a link to the site you want links to. Tadaa!
Well this was easy
Yes, it’s simple but it works and there are just so few out there doing stuff like this. I can think of so many different ways of doing this and the majority of them haven’t been tried by anyone, what’s wrong with you people? Do you hate links?