A very common misconception that drives me nuts is the notion of Guruness and Ninja-qualities in SEO. Dealing with an algorithm is not meditation, it’s not throwing shurikens and it’s not even slightly wizard-related. No wands or staves are ever used. I honestly didn’t learn much at the science engineering program I attended back in the [...]
I’ve always belonged to the faction claiming SEO is a Science rather than an artform. The debate is not uninteresting though and I’ll try to explain to you why I might be wrong. The arguments for SEO as a Science are rather obvious, if someone can come up with a unifying theory for physics in [...]
The time has come for this year’s our view of the future. 2011 is already here and it is of course important to keep an eye on where the industry is heading. We sat down for a session at Pineberry trying to agree on some qualified quesstimates of the future of SEO Primarily we look [...]

Magnus Brath
The author at Sunset SEO is Magnus Brath, a Swedish SEO specialist living in the far north after spending a few years in the much warmer countries Malta and Costa Rica.
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