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SEO companies come and go. Some of the ones that started out are still in the game. Sometimes though they just quit and the most comon reason I hear is that SEO is just to complicated now. It’s true SEO is a lot more complicated. It’s with a certain amount of sadness I see former [...]
The first contact a lot of webmasters have with SEO is the technical stuff on the site. Using the correct markup with H1 and putting the keyword in the title-tag etc. This has been very important as long as SEO has been around but that might be changing. What we need to understand is the [...]
I’ve always belonged to the faction claiming SEO is a Science rather than an artform. The debate is not uninteresting though and I’ll try to explain to you why I might be wrong. The arguments for SEO as a Science are rather obvious, if someone can come up with a unifying theory for physics in [...]
iAcquire were doing well up until the point when Google decided to make an example out of them and all of a sudden they were doing really bad. This is not the first time, back in the days BMW got kicked out for some really spammy stuff but at least they were doing it to [...]
The recent increased activity in Webmaster Tools and in particular the Unnatural Links Warning has made me think. When Google has the ability to find links that should be discounted, why don’t they just discount them? Google have always been proud of that they do everything automaticly (it’s been a bit shaky lately but that [...]
Something that has been bothering me with the SEO business the last years is that more and more people do just the fun stuff. Doing just the fun stuff is bad SEO and I wanted to tell you why. I want to start with an example. Likes, Retweets and Shares. A lot of people claim [...]
In the latest update news from Google there are a lot of interesting bits. Several changes to anchor text handling is of course very interesting but I want to look at another thing that caught my eye. Quality sites. I don’t know why but I’ve always pictured it as a scale. From what I understand [...]
As in hockey where you want to go where the puck is going, you want to build your site so that Google wants to show it. You want to go where Google is going. Different SEO experts will tell you this from time to time if you meet enough of them. I agree only to [...]
Magnus Brath
The author at Sunset SEO is Magnus Brath, a Swedish SEO specialist living in the far north after spending a few years in the much warmer countries Malta and Costa Rica.
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