If you haven’t yet tried A/B Split testing it’s about time. It can actually make a big difference and it takes just about a few hours to get started. If you missed out on what A/B Split testing is completely, I’ll explain. The idea is pretty simple, you take 50% of your visitors and show [...]
It is very common that SEO-bloggers write about all the cool news and there is a danger in that. It’s funnier to read, and write, about the latest fashion in SEO rather than the basics. The basics are extremely important though. In my eyes there is a whole generation out there that doesn’t know what [...]
I’m not a very active tool user when it comes to SEO, this is not because I haven’t tried them but because I’m very picky when it comes to SEO tools and use only the best. However there are a few great tools that I use often and I’d like to share them with you. [...]
I’ve been to a whole lot of igaming conferences in my life. We get a lot of gaming affiliate magazines to the office and both the conferences and magazines are always packed with SEO advice for the beginning SEO style affiliate. This is so incredible stupid. If you are a poker or casino operator or [...]
Building an empire is a slow and steady process and it’s easy to start with a too big task. It’s easy to get blinded by the success of companies as Google but you have to remember that for every great company of Googles kind there are hundreds that fail. If you desperatly need to dominate [...]
Most questions I get about how to get started with SEO is from those who already has a site that make them money. It seems you discover SEO when you started your business, built a webshop or portal of some kind and suddenly realized that you’re not getting any traffic. The question is inevitably: How [...]
SEO is not as complicated as it sounds, I’m certain that anyone can learn to optimize a website in a few days and start getting traffic without buying expensive reports or attend conferences. Once you have the basics down, and you will after you have finished this post, you know almost everything that most people [...]
If you are brand new to SEO it might be hard to know where to begin. There will soon be a complete SEO-school on this blog but it’s being translated and edited as we speak (it takes quite a while as it is about 100 pages). So where do you go to start? There are [...]
One of the common questions I get is how you get bread crumbs in the search results. The truth is that I hadn’t tested until a few weeks ago as I couldn’t see any possible reason to put time and effort in to it. Well, enough questions made me do a little test together with [...]

Magnus Brath
The author at Sunset SEO is Magnus Brath, a Swedish SEO specialist living in the far north after spending a few years in the much warmer countries Malta and Costa Rica.
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