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A lot of friendly people in the SEO community will till you that you should build a site as flat as possible. That you should link to as many pages as possible from your index page etc. That the fewer clicks from the index to the content pages the better. This is in no way [...]
A lot of webmasters recieved an unnatural links warning a couple of days ago and normally this means that Google just sent the Grim Reaper to claim your positions. Only the trickiest of SEO’s control all the links to their site and can remove them within the time frame set by Google. This time you [...]
There are so many obstacles you need to overcome when you’re looking to hire a great SEO and you probably don’t even know what they are. It’s actually a lot harder than it seems and if you want great you can’t settle for good. We’re going to have a look at how to go about [...]
As you probably know Google looks at the speed of your site as a part of the algorithm. It’s said that the worst sites will get dropped rather than faster sites gaining but you never know. If you’re a SunsetSEO-reader from before you certainly know that this blog has been really slow. I decided to [...]
Google rolled out an update on the 24th and it changed SEO over night. We, as in the SEO-communty, are still not sure what the update targets but one thing is certain, it stirred things up in a lot of verticals. If I’m to speculate here I’d say it’s at least to the majority a [...]
Best Practice in SEO looked more or less the same for a long time. You’d make sure you had a page targeting every keyword, enough pages and text to reach the long tail etc. That’s not good anymore. It’s time to sum up how the Panda changed Internet. Google has always had troubles with the [...]
In the latest update news from Google there are a lot of interesting bits. Several changes to anchor text handling is of course very interesting but I want to look at another thing that caught my eye. Quality sites. I don’t know why but I’ve always pictured it as a scale. From what I understand [...]
As in hockey where you want to go where the puck is going, you want to build your site so that Google wants to show it. You want to go where Google is going. Different SEO experts will tell you this from time to time if you meet enough of them. I agree only to [...]
There are many good reasons to keep track of your outbound links and I’m going to give you one more. This is a method I cultivated a few years ago and I thought it might be something you’ll like. It’s a trick that uses your competitors SEO against themselves. You start off like this, select [...]
Something really interesting happened at Google this weekend, I’ve honestly never seen it before. Of course it might have happened a lot even though I haven’t seen it. Google turned off one of their link evaluating methods. We’re all a bit confused about this at the office and I thought I’d ask for help, there [...]
Magnus Brath
The author at Sunset SEO is Magnus Brath, a Swedish SEO specialist living in the far north after spending a few years in the much warmer countries Malta and Costa Rica.
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