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Very rarely do I get upset at Google, the Webspam Team or any other aspects of the search engine business. One of the few things that annoy me is all the smoke and mirror-PR they do. I’m aware that they make it easier for themselves by trying to get us (webmasters and SEO’s) to [...]
Today I nearly smashed my head over a laptop when one of my clients called in violent hysterics and said all his site rankings sank down! It took me about half an hour to discover that the rankings “disappeared” in the tool the client developed himself for rank tracking… Sometimes the app failure just costs [...]
Out of all social networks, Linkedin is by far my favourite. The others have advantages of course but all of them scream for attention and my view of Linkedin is that it doesn’t. I’m not always logged in on Linkedin as I might be on Facebook, I don’t really read whats happening in that steady [...]
I’m certain that the number of blogs about SEO is higher than the amount of people actually working with SEO. All of them produce a constant stream of new revelations, new ranking factors and new ways of getting the neighbour to link to you. If it’s not about hacking the local search it’s about increasing [...]
If you’ve ever done SEO outside the English speaking part of the world you’ve ran into Internationalized Domain Names for sure. It might not be 100% clear how the get handled by Google though so I thought I’d sort things out for you. IDN:s didn’t work out very good in the beginning when they were [...]
A very common misconception that drives me nuts is the notion of Guruness and Ninja-qualities in SEO. Dealing with an algorithm is not meditation, it’s not throwing shurikens and it’s not even slightly wizard-related. No wands or staves are ever used. I honestly didn’t learn much at the science engineering program I attended back in the [...]
I’ve been using Twitter for quite a while and from several accounts, I have @BRATH_AB (yup, it’s in caps) for the company, @alfamagnus for almost everything else and @sokmotorkonsult, connected to the Swedish SEO-blog I started a long time ago. On top of this I have a number of niche-specific accounts for lots of different [...]
I want to tell you about Search Marketing Day in Poland in June 2013. This is the best conference in the industry and you really want to go there. Last year I went to Poznan to speak at Search Marketing Day and as a first time goer I was amazed by how intresting it was [...]
I like Majestic SEO, there is no doubt about that (a lot of people do). I like it a whole lot better than OSE to be honest and I made a small study comparing both tools. I didn’t only do it because I like Majestic SEO, I also did it becasue I was heading to [...]
So you have a great idea for a web site and you know that it’s going to need SEO to take off. When is it time to involve the SEO? I usually say that you want your SEO involved as soon as possible in a project, as soon as the decision to make a web [...]
Magnus Brath
The author at Sunset SEO is Magnus Brath, a Swedish SEO specialist living in the far north after spending a few years in the much warmer countries Malta and Costa Rica.
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