Very rarely do I get upset at Google, the Webspam Team or any other aspects of the search engine business. One of the few things that annoy me is all the smoke and mirror-PR they do. I’m aware that they make it easier for themselves by trying to get us (webmasters and SEO’s) to chase after better search results rather than better positions for ourselves and I’m fine with that but wouldn’t it be nice if they once in a while told you the truth?
Barry Schwartz recently published a video with Matt Cutts where Cutts gets to explain the top 5 SEO mistakes. Third on Matts list is the following statement: Don’t think about link building, think about compelling content and marketing. Top commenter on the post, Katherine Tattersfield gives the only reasonable answer: I’ll stop thinking about link building when you start counting “great content” instead of backlinks.
Google (obviously) have an agenda of their own
People manipulating the link graph makes life harder for Matt Cutts and Google, we are all moving away from their previous situation, a world where a link was given from a webmaster wanting to recommend a site. In the eyes of a web spam-hunter SEO should be to make a site easily crawable, making life easy for Google. Don’t fool yourself into thinking that they care for a second if you rank number 1 or number 11. Your agenda should not be Googles agenda, their agenda is to make money from providing (well mostly ads now to be honest) search results, your agenda should be making money for your company.
Links from 15.000 good domains, not bulk links from the link vendor, not comment spam but good, decently earned (including paid for) links will take you to the top of any search result except 4 maybe 5. If you can wield that kind of power you can impact the index like an Atom Bomb can impact a bowl of porridge. Matt Cutts might not like it but Google is a machine that counts links.