A post on the Swedish blog Disruptive where blogger Christian Rudolf lists 10 SEO’s he’d work with whenever he had the chance got me thinking. Could I list 10 SEO’s I’d love to work with?
For sure! I decided to make a list and today is the day we get to see it. A few statements first though. I’ve not included anyone working with me at Highlight Media, it’s obvious that I want to work with all of them as i chose this job. Adding everyone working with SEO at HLM would also destroy any list due to the sheer amount of people. The second statement we need to know is that this is not a top list, I haven’t ordered people in any way and if someone is not mentioned it’s not because they’re worse at SEO. I’ll say it again, it’s not a top list. So lets go:
10 people in SEO I’d love to work with
Joe is a rather secret guy but for being so secret he’s extraordinarily open. I met him in Poznan and was instantly impressed (if you know me you know that I’m not easily impressed when it comes to SEO). Joe has a combination of business mind and passion about SEO that makes him fit in the SEO-industry like a the fist of a Swede fits in the pocket. If he was hireable I’d hire Joe as fast as possible.
I spent a few years working with David, we actually recruited him to Pineberry from the SEO department I’m leading now (suckers that lost him). There are only a few guys in the world with the understanding of what a visitor wants as David. When I’m stuck with that one most inportant landing page (I do on site stuff, it’s true but rare) and I just can’t get the title to be both appealing and contain the keywords I ask him. David will sort it out in no time because he knows what you want when you search.
Christian Rudolf & Clément Jerusalmy
I put Christian and Clément as one entry as they are now a team I believe a lot in. Betsson got lucky because I don’t think they had a clue what they were buying when they hired these guys. Christian is one of few people I can truly discuss scaling up SEO with, he has a strange combination of lots of muscle in the bones (he works really hard) and an eagle perspective.
Clément, even though Christian stole him from my team, is a real old fashion hard working SEO, delivering results on top of results. The SEO industry is small and once you find the top people you need to hold on to them, maybe I’ll learn that til next time . Betsson with all their brands have a lot of trouble with their neglected SEO but I’m certain that if there is a team to sort it out it’s these two guys.
From the first day we met Bob and I have been talking about working together. He’s got some serious experience in the SEO industry with Everest Poker and Betfair in the backpack and on top of that he’s a really fun guy to spend time with. I don’t think I’ve ever been bored with Bob and that means a lot, I’m as easily bored as I’m unimpressed with most SEO (s). On top of that Bob knows all the ins and outs of the SEO-industry, he’s been around from the start and he didn’t stop learning like the rest of those guys.
If you go far north, north of the polar circle up where Santa lives you might find something even better than candylands and xmas gifts. I’m talking about the CTO of Klikki of course, Bernt Johansson. All the way from back when the SEO industry was young in Sweden, Bernt and I have been competitors (it’s a rather friendly competition but still competition). I still haven’t had the chance to work with him but hopefully there is still time, I know there will be time to hook up for a few beers and talk about SEO.
Jonas is Head of Online Marketing at Ticket and a few years it actually looked like we were going to work together in another company. It didn’t happen but if I ever get the chance to work with him, I’ll take it. You should too. Jonas has a profound understanding of the net and search and if tickets didn’t take up his time I’d have him over here instantly. Sadly I don’t think Jonas has a Twitter account so I’ll link you to his Linkedin-profile instead.
If you ever happen to be in Rome and the lines to enter Colosseum seems to long. Try to find Matteo instead as he is there nowadays running a company called BizUp. One of few people I trust with the combination Social Media and SEO (it’s usually a shortcut to messing up a perfeclty good SEO-strategy) and he has an eye for how to make things happen. I think he accepts clients so make sure to talk to him, it might be that thing that changes your business in a hockey stick way.
I’ve known Magnus for quite some time and not only do we share the first name, we also share a passion for links. Magnus has a straight forward approach to links that is always refreshing. He is also my go to guy those times when I do need lots of links. I’ll phone him up and say, I need 10.000 links rather fast, he’ll say sure, what do you want them for and when do you want them delivered. I really like the method to the insanity and the no fuzz style business with Magnus.
Jesper might seem like he doesn’t fit on this list as it’s rather hard to place him withing the SEO-box. Maybe he’s more of a social media guy? Or a internet video promoter? Or a traditional marketing guy? No matter what, Jesper knows the flows of traffic on the Internet and he knows how to step in to a crossroad and redirect that traffic. Sometimes I’m a bit stunned but what Jesper can do with crossroads and traffic. No matter if it’s strictly SEO or if it’s marketing or whatever, getting there is what counts.
That was 10 great guys in SEO
If you wonder why some of them have pictures that doens’t really seem like them it’s because I used the profile pictures from Twitter. If you wonder why there are no girls on the list (a rather common concern in Sweden nowadays) I can only tell you that I’m wondering too.